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ClassPass Branding, Design System, UX/UI 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/4b02b885-c983-4f43-9f3c-375739cf6ac7/homescreen.jpg Work - ClassPass Branding, Design System, UX/UI 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/6f3a49f2-1652-4a6d-9f5c-ca4a29c9f92e/ooh.jpg Work - ClassPass Branding, Design System, UX/UI 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/dcd8a3ef-65e3-428e-a282-0edc780ee81f/cp-swag.jpg Work - ClassPass Branding, Design System, UX/UI 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/49d597da-dadb-4450-991d-b6fa0c2d7376/cp-tshirt2.jpg Work - ClassPass Branding, Design System, UX/UI 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/e6cdbc2c-d2a5-4b5d-a8e7-de5d329f9387/cp-ig.gif Work - ClassPass Branding, Design System, UX/UI 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/58aa35b8-27de-44f6-aefe-e78ba3a6376a/cp-site.jpg Work - ClassPass Branding, Design System, UX/UI 2018 https://www.ryandelacruz.com/work/rec monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/66902638-b8ba-48f3-9a12-802c64796920/rec-appicon.png Work - Rec Branding + UX/UI 2021 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/be7164ae-c4c0-400d-bcc8-dd59fbd12b44/Rec-designsystem.png Work - Rec Branding + UX/UI 2021 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/bc7a7069-060c-4761-8f13-d342599fb751/rec-laptop.png Work - Rec Branding + UX/UI 2021 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/420995ef-407e-4fd1-8774-9482236f2bc0/Rec-hero.png Work - Rec Branding + UX/UI 2021 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/55baf201-78a4-4d1c-a051-3e8592df3fc4/rec-posters.png Work - Rec Branding + UX/UI 2021 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/f50d3a98-70fa-4635-bb99-aaaeaf4b2e9c/rec-social.png Work - Rec Branding + UX/UI 2021 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/fe9f3242-3848-434f-a4e8-cf7db7e1ba34/rec-stepandrepeat.png Work - Rec Branding + UX/UI 2021 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ryandelacruz.com/work/hookedboxing monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/215c3b76-b6d9-4f23-b9e6-7e1c24d46bb6/hooked-cards.png Work - Hooked Boxing Identity + Strategy 2019 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/70012ff1-7e88-4829-86c3-c1af60b0e081/hooked-signage.png Work - Hooked Boxing Identity + Strategy 2019 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/9bdd09e9-72e8-4bc4-9767-9b168b1a0739/Hooked-welcome-kit.jpg Work - Hooked Boxing Identity + Strategy 2019 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/bedbf0c0-775a-4ee2-8dfe-9565983341df/hooked-ooh.png Work - Hooked Boxing Identity + Strategy 2019 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/8e239208-d2f2-41d0-821a-cf28fcbe4301/hooked-sweatshirt.png Work - Hooked Boxing Identity + Strategy 2019 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/eb7e6b58-a0bc-4459-9098-44e51b3c27ad/hooked-interior.png Work - Hooked Boxing Identity + Strategy 2019 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/c515ce62-01c5-4183-8235-58891776b708/hooked-duffel.jpg Work - Hooked Boxing Identity + Strategy 2019 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ryandelacruz.com/work/shahbrah monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/b79e7aea-b15a-4f18-a4a2-9a36215abe80/_47A0611.jpg Work - Shah Brah Art Direction + Design 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/8d6938a1-31d7-4925-8309-b5089d9619ae/sb-tote.png Work - Shah Brah Art Direction + Design 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/e969861f-b6ef-41af-8a93-eba3621eb3c8/sb-beachshirts.png Work - Shah Brah Art Direction + Design 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/322208d3-f925-472e-964c-0a3ecf084e5d/_47A0267.jpg Work - Shah Brah Art Direction + Design 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/83224801-7347-46b7-9dd0-ab75b5a57197/sb-nick.png Work - Shah Brah Art Direction + Design 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/e36bf444-1381-4fc7-a6bb-061a0adfb3cd/sb-rosehat.png Work - Shah Brah Art Direction + Design 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/2d299b3d-75b2-4bdd-aefb-93ee2403f002/sb-surfboardshirt.png Work - Shah Brah Art Direction + Design 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/113e49ec-75c8-4f60-8b41-281bcd36ce21/_47A0573.jpg Work - Shah Brah Art Direction + Design 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/f9ef6440-581d-4235-a5db-f86a3ff4f24e/_47A0381.jpg Work - Shah Brah Art Direction + Design 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/a9c9c975-f1bd-4aa5-9a27-1c892beb0678/_47A0685.jpg Work - Shah Brah Art Direction + Design 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/ac58f139-17ec-43ed-8345-87c0019a3fac/sb-pinkflatlayfront.png Work - Shah Brah Art Direction + Design 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/1430f30b-e579-4ea2-8ffb-b21ee3eadc39/sb-pinkflatlayback.png Work - Shah Brah Art Direction + Design 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/1631a16b-62a6-4e55-8423-b56baa0954ec/sb-wavehat.png Work - Shah Brah Art Direction + Design 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/04374c44-5256-4407-97e6-cd1b47cd4191/sb-rosehat-1.png Work - Shah Brah Art Direction + Design 2018 https://www.ryandelacruz.com/work/instructoroftheyear monthly 0.5 2022-01-31 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/677a680f-7b4e-46ce-b221-ff8649e2efba/CPIA-site.jpg Work - ClassPass Instructor of the Year Art Direction + Campaign 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/4b0fdfc7-d870-4b3b-a7b9-2add08fa131f/CPIA-blog.jpg Work - ClassPass Instructor of the Year Art Direction + Campaign 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/0ddc7e84-6438-40ac-ae2b-bcb875b5e436/RDLC_Samples0319-IOTY.gif Work - ClassPass Instructor of the Year Art Direction + Campaign 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/4472e85c-4c62-45bf-b1e0-39540d435cc1/RDLC_Samples0319-IOTY2.gif Work - 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ClassPass Landing Page UX/UI Case Study 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/fac70c0c-6d84-4204-b13b-16f8b97dd952/heatmap.png Work - ClassPass Landing Page UX/UI Case Study 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/de070c97-0ee4-489c-9111-c308ce2103c8/analysis.png Work - ClassPass Landing Page UX/UI Case Study 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/c81d76fc-297a-488c-9dc6-69735cef86ea/workshop+1.png Work - ClassPass Landing Page UX/UI Case Study 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/18311a96-ccfb-4aed-92f2-3182e7a94eb6/testing+1.png Work - ClassPass Landing Page UX/UI Case Study 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/78d376c8-8ef5-4986-9116-048018c9a464/v4.png Work - ClassPass Landing Page UX/UI Case Study 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/1a1ed8ef-ff6c-4863-acf3-28e874d73a7e/hero-modules.png Work - ClassPass Landing Page UX/UI Case Study 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/cbd4b587-5651-47ab-ba1f-3b996ddccd69/workshop+2.png Work - ClassPass Landing Page UX/UI Case Study 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/bf95db13-8f87-47f8-a8b6-e655c3f7292c/landingpages.png Work - 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ClassPass Landing Page UX/UI Case Study 2018 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/2b1e8d7a-554e-4732-8e14-d39b3dc1b2df/v2.png Work - ClassPass Landing Page UX/UI Case Study 2018 Photo studio image, short headline, no subhead with class module https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/c1128037-3f69-4cd6-87e5-b662cb137686/v3.png Work - ClassPass Landing Page UX/UI Case Study 2018 Fitness studio Image, long headline, and studio peak https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/12ae4da2-b7fe-456e-a9a8-79417b8956d8/v4.png Work - ClassPass Landing Page UX/UI Case Study 2018 Fitness studio Image with form https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/32af749d-4c13-4558-a6b0-e1a39f587460/v1.png Work - ClassPass Landing Page UX/UI Case Study 2018 Intense image with short headline https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/d89f6a0c-d543-4b04-8b5a-7ae6b18ecf1d/v5.png Work - ClassPass Landing Page UX/UI Case Study 2018 Image carousel of different fitness items/no subhead https://www.ryandelacruz.com/work/optica monthly 0.5 2022-02-16 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/f95c4e90-97ba-46b2-8b91-aa4271cb18cd/optica-logoanimation.gif Work - Optica Branding + Website 2020 https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/6338421b-eeba-45b0-8b78-26f9b4431cb5/optica-banners.png Work - Optica Branding + Website 2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/d29ee0e4-3007-412b-be43-4d69ba216876/optica-print.png Work - Optica Branding + Website 2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d89bd25ac3071c6fcdb9c6/05c4de90-428c-418c-9677-e0bf8e4de196/optica-slideshow.png Work - Optica Branding + Website 2020 - 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